How to Increase Your Shopify Plus Sales
30 October, 2024
30 October, 2024
If you have an e-commerce business on Shopify Plus, you already know you have unparalleled access to a powerful platform designed to handle high-volume sales, complex operations, and growing businesses effortlessly. But what does any of that matter if you don’t have anyone buying? If you’re looking/needing/desperate to increase your sales, it’s time to plunge into UI/UX optimization. Cue the Psycho shower scene sound effect.
UI/UX can be daunting, and when you start researching how to optimize, it can get overwhelming quickly. That’s why we wanted to share actionable tips and proven strategies anyone can implement to boost their Shopify Plus sales.
Also, if you’re not paying for Shopify Plus and are curious about the hubbub, we got you.
Picture this: you’re on a website that’s slow to load, hard to navigate, or so busy and messy it gives you a headache just looking at it. Chances are, you’re gonna dip out fast, and the likelihood of feeling confident that buying something is a good choice is next to zero. Cue: UI/UX design. The overarching principle here is simple: proper UI/UX design ensures your website is intuitive, attractive, and easy to navigate, which keeps buyers on your site.
First, a few definitions to make sure we’re on the same page:
UI and UX come together seamlessly to deliver a positive shopping experience and keep potential clients on your page longer. Which, according to Harvard Business Review, increasing customer retention by 5% can increase profits by 25% to 95%. If that wasn’t enough, according to Forrester research, well-designed UI can increase a website’s conversion rate by up to 200%, and a better UX design can achieve upwards of 400%.
It literally pays to keep eyes on your site, so do what it takes to keep them there.
So, how exactly does UI/UX optimization make the subjective experience better for the user and push them to buy again and again? Anecdotally, I think the answer is quite simple: it doesn’t allow time for doubt to creep in.
We want you to be successful, so here are some actionable tips you can implement TODAY to start improving your UI/UX. Companies can charge upwards of $15,000 for UI/UX audits, so take notes (and thank us later).
One of the fastest ways to lose potential customers is with a slow-loading website. Studies show that 53% of mobile users will leave a site if it takes longer than three seconds to load. Shopify Plus provides some built-in features for fast performance, but you can also take extra steps to make sure your site is lightning-fast.
Actionable Tips:
A complex or lengthy checkout process is a major bummer for Shopify Plus sales. As previously stated, simplifying this process can dramatically improve conversion rates. Shopify Plus allows you to customize the checkout experience, providing flexibility to make it as streamlined as you can imagine it.
Actionable Tips:
Statistics show 57% of e-commerce sales come from mobile devices, and projections indicate the mobile e-commerce share will reach 63% in 2028. Ensuring your Shopify Plus store is mobile-optimized is critical. A responsive design ensures that your website looks and functions perfectly on any screen size, from desktops to smartphones.
Actionable Tips:
This is Marketing 101, but it’s so often overlooked. Social proof, like customer reviews, ratings, and testimonials, is a powerful tool to boost your Shopify Plus sales. Customers just want to make a smart decision, and having others vouch for the product is one of the best ways to do that.
Actionable Tips:
Creating a sense of urgency while the user is on your site can drive more sales by encouraging customers to BUY NOW! Limited-time deals, flash sales, or exclusive discounts really help to boost sales.
Actionable Tips:
In order to continually boost your Shopify Plus sales, it’s important to test various strategies and determine what resonates best with your audience. A/B testing enables you to try out different aspects of your store, like headlines, product images, and call-to-action buttons, to identify which versions lead to higher conversion rates.
Actionable Tips:
Good news – it won’t cost you $15,000.
There’s so much you can do on your own to improve your UI/UX successfully. Comprehensive website audits can easily cover over 500 parameters, and unfortunately, identifying a problem doesn’t necessitate an easy solution.
Here at Coura, we specialize in conducting comprehensive UI/UX audits and designing websites. For $3,200 (heads up, prices are increasing in 2025), we identify issues in your store’s design and usability and recommend how to address them in order of priority. Forrester’s Research has also shown that every $1 invested in UX design yields a return of $100. To put it simply, having experts like us at Coura audit and provide our professional insight could lead to significant revenue increases quickly.
There’s plenty you can do to optimize your UI/UX experience now to prepare for your next quarter. But if you’re looking for drastic, measurable improvements to your website before the end-of-year buying spree, book our audit now.