Our Vision

To help founders make the right decisions earlier so their product and company reflect their vision and not a series of avoidable compromises.

Strategy in session
01 / Our Company

About Coura

Coura is a strategy studio for non-technical and first-time software founders who want to make sound product, positioning, and go-to-market decisions. The work is designed to help founders move forward with greater confidence, protect the integrity of their vision, and shape a product the market is ready to understand.

Explore our work

Amodhi Weeresinghe

Founder, Ceo
Founder Image

As the founder and CEO of Coura, Amodhi works with founders who are building their first technology products and need a strategic partner to decide what to build, how to position it, and how to bring it to market in a way that makes sense to both customers and investors. Her work sits at the intersection of product strategy, go-to-market planning, and early-stage fundraising, and in the past two years it’s helped founders raise more than $10 million in pre-seed and seed capital.

She takes particular care with founders who've historically had the least access to advisory support, including women, women-identifying founders, and other underrepresented founders building without the networks or capital more traditional paths assume.

Good advice has always gone first to whoever already had it easiest. Coura was built to break that pattern.

"She saw a lot in us that we didn’t see in ourselves. Just because you’re female founders working with a mom population doesn’t mean you aren’t running a serious business."

MEERA SINHA // PARENTCONNECT

"Amodhi was just so thoughtful and I felt that she really cared about the project that I was building. She really took the time to understand what problems we were trying to solve. It's really easy to feel like somebody's flattering you just to warm you up. I did not feel that way with Amodhi at all."

MEGAN HALE // DREAM MONEY

"Amodhi and Coura have done such a great job in terms of talking me through understanding what my big vision is and knowing that every dollar we're spending is going to be able to be built upon for that bigger product. We're not wasting dollars. How can I make this go the farthest while still making sure we are prioritizing the backend stability and security?"

JULIETTE BLAKE // MOXIES
CANDOR AS STANDARD PRACTICE

Founders hear what's working and what isn't, even when the honest answer isn't the one they came in expecting.

NO RECYCLED PLAYBOOK

Each engagement starts from what is actually true about your product and your market, not a framework reused from someone else's.

LIMITED BY DESIGN

Coura takes on a small number of engagements at a time, so each one gets full attention instead of divided focus.

1:1

One advisor accountable for every recommendation, from the first conversation to the last.

BUILT TO BE UNDERSTOOD

Every recommendation has to hold up in plain language. If it only works dressed up, it gets rewritten before it reaches you.